Word: carpeteers
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Reality star and red-carpet opportunist Spencer Pratt recalls growing up in Los Angeles and watching Russell Crowe during 2000's Gladiator premiere. "I watched him go through several of his Australian beers on the carpet," Pratt recalls. "The media were all around him, it was just a different kind of media. They let people get away with more because the celebrities had more power. Now some paparazzo who has to pay his rent doesn't care what Russell Crowe or his agent thinks of him. He's taking that picture and selling it." And today, media outlets would...
...sheer numbers of carpets - West Hollywood even features a yogurt store with a full-time red carpet decoration near the toppings section - is just one of the problems facing the once regal red. A bigger issue is that the celebrity rules have changed, and these rules are being played out on the red carpet frontier...
Depending on how you look at it, celebrities either used to be treated with more respect and distance by the media, or their pr people held the then smaller media pool more accountable for their coverage. Either way, the carpet was a nicer place as little as four years ago. But in the days of paparazzi and entertainment blogger overrun, the red carpet provides less and less shelter. (See the top 10 Oscar nomination snubs...
...carpet of today can come across as a minefield full of dreaded surprises for even the best-behaved celebrity and booby traps from rogue journalist elements. It is one area where even the most tight-fisted publicist has to give up control. "There were rules before," says Jose Martinez of vice president of media relations for Fingerprint Communications. "Now anyone can snap a photo and write whatever they want and it's online in five minutes." (See the 100 best movies of all time...
...result, more and more high profile celebrities are skipping the red carpets altogether. At a recent upscale LA party, hostess Sharon Stone haughtily ignored the press during her red carpet walk, then repeated the process twice because she had forgotten something on the other end - completing a triple snub. "It's not cool to be on a red carpet anymore," says Martinez. "Celebrities are less willing to spend time on the carpet unless they are desperate or contractually obligated...