Word: cardinal
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Dates: during 1980-1989
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...client's associates to an elegant restaurant ($110 a person) where, seated on cushions on a tatami-covered floor, they dined on a twelve-course meal that included clear soup, sashimi and tempura. That contrasted with the group's next stop, a Western-style nightspot, where Cardin-clad hostesses poured liberal amounts of whisky and brandy. Cost for the after-dinner stop, which continued until well after 11 p.m., was $360. "I don't like entertaining," says Nohmura, "but it has become an institution. If you persist in being a reformer, you would go to pieces...
French Designer Pierre Cardin, 60, takes pride in having brought haute couture to the masses. Now he wants to do the same with haute cuisine. This month Cardin, who owns the famed Maxim's restaurant in Paris, opened a fast-food spinoff called Minim's for gourmet diners whose tastes are richer than their pocketbooks. Says he: "It is a democratic effort to give everybody a chance at happiness...
...Cardin plans to sell franchises for some 200 Minim's restaurants worldwide, and 30 of the fancy fast-food shops may open in major U.S. cities by the end of 1984. Early reviews from curious Parisians and tourists who filled Minim's last week were mixed. Said one finicky Frenchwoman who thought her quiche mediocre: "Given the quality of Maxim's, I had expected more." But an American woman said of her Minim's meal, "It was a Maximizing experience...
...point, anyway, there can be no argument. "La Belle Epoque," the new show of period high fashion organized by Diana Vreeland for New York City's Metropolitan Museum of Art and underwritten by Pierre Cardin, is an eyeful and a noseful. The eye is ravished by a theatrical assembly of more than 150 women's, men's and children's costumes, representing thousands of yards of fabric coaxed into stunning shape with a skill and diligence that today cannot be had anywhere outside of major surgery. The olfactory nerve, meantime, gets a good working over from...
There is a grandiose theatricality about the entire exhibition that, ultimately, gives the clothing a secondary role. For all the sensory overload-the perfume, rooms decorated (courtesy of Cardin) to look like Maxim's, the Offenbach piped in like a sound track for an ancient travelogue-"La Belle Epoque" is less an evocation of mood or an exhibition of high style than it is an exaltation of swank, of money, of society. In that sense it is about fashion, not clothes, historical re-creation without historical perspective...