Word: burgers
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...broken window (five gold stars for you, perp #1). According to Bartley, that student convinced his cohort to return and "do the right thing" (hmm, maybe 3 gold stars for you, perp #2). Had the perpetrators tried to escape, though, they still could have been caught: the well-known burger joint is equipped with a security camera...
...menu items have been tested and tweaked and retested so they can come out looking and tasting roughly the same in every McDonald's in every part of America. (Teams led by other chefs work on other continents; that's why McDonald's has used rice patties as burger buns in Hong Kong and Taiwan and now offers a whole-shrimp sandwich on a steamed bun in Japan...
...franchisees are a particularly important constituency, since they pay for the equipment to produce any new menu item. They often have ideas for Coudreaut's team to appraise - the Angus burgers were co-developed with a group of California franchisees - and they often push back against odd-sounding creations like one of Coudreaut's failures, a breakfast Snack Wrap made with a crepe that held vanilla cream cheese and fruit. ("Why it didn't work is because we served it cold," Coudreaut says. "We serve hot food. Even our salads, we serve warm chicken on top.") The testing process...
...indictment of the industry, or seen the 2003 documentary Super Size Me, in which a filmmaker ate only McDonald's for a month and - shockingly - got fat. Instead, McDonald's has learned to focus on balance: you add a healthy Southwest Salad, and then you add a rich Angus burger. Also, you don't mess with the fries. Coudreaut could never mess with the fries...
...original version of this article misstated that McDonald's has used rice patties as burger buns in China. It was in Hong Kong and Taiwan...