Word: britannica
(lookup in dictionary)
(lookup stats)
Dates: during 1940-1949
Sort By: most recent first
(reverse)
Eastman now becomes part of the University's Encyclopaedia Britannica Films, Inc., which has also acquired from Western Electric the $3,000,000 ERPI Classroom Films. All told, Britannica can distribute about 500 films, graded from primary schools to teachers' colleges.* This makes Britannica the biggest thing in its field. And it agrees with film men who think it is small potatoes compared to postwar possibilities...
...Center (headed by an old Hutchins colleague at Yale and Chicago, Donald Slesinger) has been working in the field. If such producers can overcome the hurdle of distribution problems, which defeated many earlier educational-film projects, they may lead in postwar developments. And the likeliest leader, in person, is Britannica's President Edward E. Shumaker...
...fanatic believer in educational films. Under him, since 1935, ERPI has been carefully studying school curriculums, shaping its film tools to fit. ERPI, while a leader in its field, has thus far failed to electrify education. But wartime experiences are making education much more subject to sparking. As Britannica's head, Shumaker will have a new chance to pioneer. And if the educational potentialities of films are realized, this stiff-necked Pennsylvania Dutchman will get much of the credit...
...Partner William Benton is now making persuasive presentations for the University of Chicago, its Encyclopedia Britannica, its radio Round Table, and for the Committee for Economic Development
...title at the Marshall Field department store. Munnecke will coordinate University business affairs. Vice President Emery Thomas Filbey will continue as chief educational coordinator and Vice President William Burnett Benton (formerly of Manhattan's Benton & Bowles advertising, firm) will run such sidelines as the University's Encyclopaedia Britannica (TIME, May 24), its film unit which is now working out plans for rapid expansion, its radio Round Table. > Hutchins inspired the students' Daily Maroon to offer $750 in prizes for a motto to replace the present one, Cres-cat Scientia Vita Excolatur, which means "Let Knowledge Grow That...