Word: blitzkrieg
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...multiscreen outlets have motivated big studios like Fox and Columbia to transplant their U.S. strategy of carpet bombing with prints and an ad blitzkrieg for new releases. Fox, say experts, released 700 film-reel prints to cinemas for exhibition of Avatar with a marketing and distribution budget of $1 million; 2012 was backed by 715 prints and an ad outlay of around $500,000. Three years ago, a big release meant releasing somewhere between 100 to 200 prints at a fraction of the cost. With films having smaller shelf lives now, companies are trying to capture cash flows...
...hosts are likely to be either England or South Africa, officials say. A final decision could come as early as Monday. To keep the IPL in India, BCCI officials have spent weeks trying to win over state governments and launched a media blitzkrieg that equates holding the IPL with upholding the country's honor. But in the end nothing worked. "Because of the attitude of the government, that they are not ready to spare security forces for the cricket tournament ... We are forced to take the decision to move the event out of India," BCCI president Shashank Manohar told...
...Israelis to accept. Israeli officials say a bitter feud has erupted between Prime Minister Ehud Olmert and his Defense Minister Ehud Barak over how long to prolong the Gaza assault. Barak says he is ready for a truce, arguing that Hamas has suffered a punishing blow from the Israeli blitzkrieg and the next step - sending troops into Gaza City's crowded streets - could raise the casualty figures far higher among Palestinian civilians and Israeli soldiers. But Olmert wants to press on until Hamas' leadership and 15,OOO to 20,000 fighters are weakened even more, say officials...
Despite U.S. embarrassment at the humiliation of its Georgian ally, the U.S. Army's tankers and artillerymen at Fort Knox's armor school have been encouraged by the success of the Russian army's blitzkrieg. Moscow's triumph suggests that there is wisdom behind Defense Secretary Robert Gates' insistence that the U.S. be prepared to wage "full-spectrum operations" - not just the past five years of irregular warfare that America has been engaged in, with small units of soldiers patrolling Baghdad streets and Afghan mountains...
...Soviet nuclear attack on the U.S. could entail an intercontinental blitzkrieg: thousands of missiles launched from enemy territory, letting loose tens of thousands of deadly warheads surrounded by a nebula of hurtling decoys and debris. In half an hour, this lethal ''threat cloud'' would be over the U.S., raining destruction on cities and military targets alike. Trying to stop this deluge would require enormous technological breakthroughs in at least four areas: sensors, lasers, particle beams and computer programming. Should such advances occur, SDI proponents argue, a reasonably effective Star Wars defense would reduce to virtually zero the number of Soviet...