Word: billboards
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Dates: during 1920-1929
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Fashions of 1924. Fifty thousand buyers came bounding into Manhattan about the middle of July; Fashions of 1924 is nothing more nor less than an animated billboard propped up behind footlights and garnished with girls and garments for their delectation. It purports to forecast the fashions for next year, and on the program, in large letters, reveals exactly where among the larger New York shops these fashions may be found...
...sincerity. She probably believes she has chosen a path where others may see her walking and heed the solitary figure as a warning. Yet her advisers all along have dressed the proceeding with most offensive taste. The strident commercialism of their advertising thrusts the bitter story on every billboard in the country. At the New York opening was included the " dance of the Addicts "; a group of figures writhed and postured under lights of ghastly green, adding a final touch that seemed almost to turn again the turf above a grave...
...billboard, the old sledgehammer method of advertising, lacked finesse but was effective. Its value lay in its being the "biggest thing on earth". Now when every vantage place is plastered with bill posters, when bill boards are lighted, the lights colored and flashing, each advertisement is lost in the glare and dazzle of the whole array. Every novelty in noise and color has been exploited, until the buyer's eyes and ears have been exhausted by the massed attack...
Variety, The Billboard, The Clipper, Zit's Weekly-the average citizen not in " the profession" who stumbles upon one or more of these stumbles at once into a new and diverting world. A world where the verb " to wow" means unqualified success, where " sisters " are seldom if ever related, where a " tab " is not what old Mr. Webster said it was, but a tabloid musical show...
...want to know where the circus freaks come from? The Billboard will tell you. "WANTED for 20-in-l-FREAKS. At all times. Glass- Blower, Sword Swallower, Fat Woman, Punch and Judy, Tattooed Lady...