Word: bernardino
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Dates: during 1970-1979
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Until they got to know the trainmen, the two widows could scarcely have been more isolated. Their three-room cottage sits up in the sere San Bernardino Mountains, on the desert's run northeast of Los Angeles. They have no car or telephone; their mailbox is a mile and a half down a dusty track filled with gulleys and rattlesnakes. But every day a Southern Pacific freight snakes uphill just 25 yds. from their door. For the past five years, Ronnie McGillick, 67, and Loretta Tumulty, 74, have been giving cookies to the train crews. So far, they have...
...Your article on McDonald's hamburgers was great, but I would appreciate your using this letter so that I may clarify a couple of points. Ray Kroc stated that he forced McDonald Bros, to remove the name McDonald's from the unit we retained in San Bernardino, Calif. The facts are that we took the name off the building and removed the arches immediately upon the closing of the sale of our company to Kroc and associates in December...
...used was The Big M. Ray was also being facetious when he told your reporter that he drove us out of business. My brother and I had retired two years previous to the sale, and were living in Santa Barbara, Calif. We had turned the operation of the San Bernardino unit over to a couple of longtime employees of ours who operated the drive-in for seven years. Ray Kroc was always a great prankster and probably couldn't resist the temptation to needle me. I am sure that he knows that if there had not been any McDonald...
...McDonalds franchised six more outlets, on which they began putting golden arches in 1952. Two years later, the chain had grown enough to buy eight Multimixers for a single restaurant from Ray Kroc-who was so startled by the size of the order that he flew to San Bernardino to see what kind of business could be producing...
...this drastic proposal leaked out, the Los Angeles Times editorialized: "That our cars have made a health-harming and aesthetic mess of things is undeniable. But calling a screaming halt to auto use would be more destructive still." Los Angeles' neighbors disagree. The cities of Riverside and San Bernardino, which filed the suit to speed EPA action, are suffocating under a pall of Los Angeles' pollutants; they lie at the end of a natural funnel east of L.A.-and the prevailing winds blow from the west. Says their lawyer, Mary Nichols: "They see the Clean...