Word: berlusconi
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Dates: during 1990-1999
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...following Italy's election of a majority conservative coalition to the Parliament was dampened as party officials bickered over who would govern. By week's end, however, two parties in the alliance had reached an agreement endorsing constitutional changes that could lead to media tycoon and populist leader Silvio Berlusconi's becoming Prime Minister...
...Before Berlusconi's entry, a left-wing coalition led by the Democratic Party of the Left seemed poised to fill the breach. But the left's sweeping victory in municipal elections last December galvanized the media magnate to run for office -- a decision he attributed to "love of my country" and a desire to prevent it from falling under the sway of former communists (some of whom had pledged to break up the media monopoly that provided up to a quarter of his revenues...
Most such spectacular swan dives by inexperienced candidates into national elections turn out to be suicidal. Berlusconi's quest for votes, however, was conducted with all the trappings of a high-powered American-style advertising campaign, complete with public relations consultants and sound-bite coaching. Not surprisingly, the key to success was television. With three national networks at his disposal, the fledgling candidate was able to meticulously craft an image of himself as a savior of a country mired in economic stagnation and convulsed by scandal. Gaps in campaign broadcasting laws allowed him to beam his televised pitch directly into...
...fractious right-wing coalition won Italy's national parliamentary elections. Led by billionaire Silvio Berlusconi, the Freedom Alliance won a strong majority of 366 seats in Parliament's lower house and a plurality of 155 seats in the Senate. Included in the victorious coalition is the neo-Fascist National Alliance, whose leaders still revere the memory of the dictator Benito Mussolini...
...Silvio Berlusconi sweeps the election lists...