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...Gimmicks. Determined to gain a larger share of the muscle-car market, Chrysler entered its brand-new Dodge Challenger in the Trans-Am for the first time this year, along with a redesigned Plymouth Barracuda. American Motors convinced Mark Donohue and Roger Penske, Trans-Am champions for the past two years in Chevrolet Camaros, to switch to its Javelins in a deal that will earn the pair a reported $3,000,000 over the next three years. General Motors countered by appointing Jim Hall, designer and driver of the innovative Chaparrals to head its Camaro team, while Veteran Driver Jerry...

Author: /time Magazine | Title: Sport: The Trans-Am Donnybrook | 7/20/1970 | See Source »

...laps. They fined the Mustang driver $100 for "unsportsmanlike conduct." Said Minter: "At first I thought George was coming out to shake my hand, but when I saw his eyes-he was hysterical!" The point tally as of last week-Mus-fang, 48, Camaro, 26, Javelin, 25, Challenger, 7, Barracuda, 5-held little solace for Follmer. Last year Mustang won four of the first five races and still lost out to Camaro. With seven encounters still ahead, the real hysteria of the 1970 Trans-Am is yet to come...

Author: /time Magazine | Title: Sport: The Trans-Am Donnybrook | 7/20/1970 | See Source »

...Right Now. To sweeten the deal, G.M. is lopping $148 off the list price of the Chevelle four-door and $147 from the Chevelle hardtop. Ads for Buick read: "Everybody is looking for a bargain. Here's one you can believe in." The Chrysler-Plymouth Division promotes its Barracuda sports car by comparing its cost with competing models of G.M. and Ford. "Even the price is beautiful," notes...

Author: /time Magazine | Title: Advertising: The Sweet Smell of Value | 5/18/1970 | See Source »

...only completely redesigned full-sized car is the Lincoln, which, among other things, now has a body bolted to the frame for a quieter ride. Several cars have more powerful engines; the biggest of all is the Cadillac Eldorado's, at 500 cu. in. The Plymouth Barracuda is one of the few cars that have had enough sheet-metal changes to give the body a new look. The game of hide-and-seek has taken a new turn. Disappearing headlights have been dropped on all G.M. cars except the Corvette, but hidden windshield wipers have been made standard...

Author: /time Magazine | Title: Autos: The Thunking Man's Car | 10/3/1969 | See Source »

FISHES, by Brian Wildsmith (Watts; $4.95), presents a selection of collective nouns (a battery of barracuda, a glide of flying fish) with marvelous paintings...

Author: /time Magazine | Title: Television: Dec. 6, 1968 | 12/6/1968 | See Source »

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