Word: banknorth
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...Crimson has converted just two of its last 38 power play opportunities, roughly a five percent success rate. The Brown game will be Harvard’s last of three post-exam break contests before Monday’s opening round of the Beanpot, held in the TD Banknorth Garden, against defending champion Boston University. The oddly timed exam break and subsequent light schedule leading into the tournament has traditionally hindered the Crimson, “but I don’t think we’ll have any trouble getting motivated,” Donato said...
...that’s right. From the minds that brought us the awkward TD Banknorth Garden and the improbable McDonald’s All-American Basketball Team comes a new form of advertising, still in its early planning stages. Outsized billboards deployed into low earth orbit and visible to the naked eye could some day bring us the Eagles-inspired Jose Cuervo Tequila Sunrise and the largely unintended Chuck E. Cheese’s Partial Lunar Eclipse...
...images of gracefully flowing industrial lines, unadorned steel exteriors, and distinctly 90s-era architecture. But then again, the words “TD Banknorth” don’t really conjure up anything at all. At least “FleetCenter” sounded streamlined and quick. TD Banknorth draws a blank for pretty much everyone, except for those who know that “TD” stands for Toronto Dominion. They might think of Toronto, which happens to be Canadians’ least favorite city. Nice. In America’s ongoing corporate popularity contest...
...sure, the decision to plop “garden” down after the “flowing” syllables of “TD Banknorth” was neither hasty nor lighthearted. It was stupid. If TD Banknorth was looking to inspire brand loyalty, it should have re-renamed the arena Boston Garden and then, in the tradition of most halftime shows these days, added a little, semi-noticeable blurb underneath saying “Presented by TD Banknorth.” Exactly why the company thought elongating an arena name to epic lengths would endear goodwill among...
...Banknorth Garden likely doesn’t represent the wave crest of corporate sponsorship. Reality bites, but right now it’s better to ride the wave out—wait ’til sponsorship really becomes unfashionable before beginning to fight against it. Accordingly, we are left wondering how much we could get for naming rights to the editorial office...