Word: bankamericard
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...Rather than undergo the expense-and the risk-of introducing their own cards, many banks have lately chosen to link up with existing nationwide card systems. The biggest single beneficiary has been San Francisco's Bank of America, whose thriving (8,100,000 members, $464 million annual billings) BankAmericard is now offered by more than 135 other banks in 32 states. In the past six months, BankAmericard has added some 2,100,000 card holders and 55,000 merchants to its system...
...stands behind American Express (over $1 billion) and ahead of third-ranking Carte Blanche ($135 million) among so-called "travel and entertainment" card systems. Also stepping up the nation's credit-card spree are banking institutions, led by California's Bank of America, whose highly successful BankAmericard enjoys annual billings of $458.9 million. For all the competition, the Diners' Club achieved profits during fiscal 1967 of $2,500,000, a 21% increase over the previous year. With its cards now honored in 137 countries, including Yugoslavia, Czechoslovakia and Bulgaria, the club also receives revenues from franchised operations...
Charge a tithe-Use your BankAmericard. -Sign outside a San Francisco church...
...bills on to the cardholders' own banks for collection. In the race to go transcontinental, the giant Bank of America has grabbed an early lead. Last year it began licensing banks outside its California domain to use its highly successful (2,057,000 members, $228 million annual billings) BankAmericard. Fifteen banks have signed up, adding 1,500,000 cardholders and 30,000 retailers to the system...
...comprehensive credit card that will permit holders to charge everything from shoes and doctors' bills to liquor and the costs of artificial insemination of cows. "Bankamericard" customers will be billed at the end of each month, charged 1½%-a-month interest if they wish to let the bill go longer than 25 days. The cards are free and available to nondepositors. The bank will collect up to 6% from participating merchants on purchases...