Word: backlisting
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Even the famous are working feverishly to cash in. Paul Krugman, who just won the Nobel Prize for Economics, is having one of his backlist titles brushed off and reissued with revisions. Publisher W.W. Norton & Co. is lengthening the title of 1999 book The Return of Depression Economics with an appendage: ... and the Crisis of 2008. Krugman has agreed to write three new chapters, revise two and eliminate two. He started writing two weeks ago in order to make the release date...
...curve plots popularity against inventory. At one end are the singular hits (say, Batman); at the other end lies the vast, untapped backlist (say, every less popular comic-book-based movie ever made). The biggest companies in all industries usually aim for blockbusters, but slide down the curve, and there are huge opportunities in everything else--the long tail. If Anderson's thesis is correct, most media and technology companies will have to do no less than rethink the core of their business...
...DVDs have the potential to affect the development of not just movies but also console video games like the Xbox and PlayStation, the operating systems of Macintosh and Windows computers and a host of other interactive technologies. And Sony's recent successful bid for MGM Studios (and its rich backlist of classic films) underscored just how crucial DVDs are in the entertainment and electronics businesses. The current scuffle might not be settled before two competing (and incompatible) standards reach stores, potentially blossoming into a confusing standards war like the VHS-vs.-Betamax videotape clash of the late 1970s and early...
Instead, people seem genuinely interested in seeking the guidance of distinguished journalists, historians and scholars in many fields. Pop culture is in an interesting phase when Germs, a study of biological weapons by three New York Times journalists, has just gone through its eighth printing; when backlist books by cultural commentators like Edward Said and Thomas Friedman are headed for re-prints; and when scholar Larry P. Goodson, whose Afghanistan’s Endless War is just out of the University of Washington Press, is being flown around the country like the Nick Hornby of wizened academia...
...review. "FORECAST: Of late, Oates can do no wrong. Deep in her career, she is pulling out the stops again. Since the success of ?Blonde,? and Oprah?s February 2001 selection of ?We Were the Mulvaneys,? more readers than ever will be gravitating to her new work (and her backlist, too) and they should be thoroughly satisfied with her latest offering...