Word: attracting
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Dates: during 1970-1979
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Putnam and the Corporation investigated different techniques of managing investments, and decided on an independent, private management company devoting its entire attention to Harvard--if they could attract the investment talent they wanted. They could, partly because 1974 was not a banner year for the financial community, "partly because Harvard is Harvard, and partly because managers could get out of the cut-throat Wall Street world and work for an institution that they find morally and socially uplifting," Putnam says...
...reason Harvard can attract the kind of huge gifts it is counting on during its five-year, $250 million Harvard Campaign is its "good aura of investment management," Putnam says. "Alumni will only give when they think their money will be managed well--people will set up trust funds for Yale," putting a gift in a private manager's hands and sending Yale the interest, he says. But he adds that Yale's "aura" is worse than it deserves...
Handlin partially blames the discipline itself with the failure to stick to its moral rules. In a preposterous effort to attract students to college history departments, Handling says, the "misdirected search for clients obscured the genuine values of the discipline." History tried too hard to be like other social sciences and bend with the times. Students wanted something useful in the real world, but history's archaic tenants failed to fit the description. So some professors tried to bend with the times like other social scientists, which as Handlin said, could only lead to the end of the discipline...
Edelhart clearly wanted to attract collegiate buyers with his whimsical style: (From the subchapter "Hello, Can You Read Me?--Getting Better Acquainted with Your Body...
...Billy Graham, Protestant evangelist: No other man in the world today could attract as much attention on moral and spiritual subjects as John Paul. He is articulating what Catholic and Protestant churches have traditionally held, the moral values from the Ten Commandments and the Sermon on the Mount. The country is responding in a magnificent way. It shows there's a great spiritual hunger. The Pope has reached millions of Protestants. The organized ecumenical movement seems to be on the back burner and ecumenicity is now taking place where Roman Catholics and Protestants share beliefs in matters like...