Word: aromarama
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...most important cinematic event since the first talkie: the first smellie that really smells right. That is to say, it is a motion picture that permits the audience not only to see and hear but also to smell what is happening on the screen. The process is called AromaRama* ("You must breathe it to believe it"), and it could be guaranteed, on the basis of its first showing, to turn even a good movie into something of a stinker...
...AromaRama process itself, developed by a public relations executive named Charles Weiss, is fairly ingenious. The film carries a "scent track" that transmits cues to an electronic "trigger" that fires a salvo of scent into the theater through the air-conditioning ports. The AromaRama people claim they can reach every nose in the house within two seconds, and remove the odor almost as fast as they release it. The perfumes* are built up on a quick-evaporating base (Freon), and as the air is drawn off for filtering, it is passed over electrically charged baffles that precipitate the aromatic particles...