Word: anderton
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...country-club set. "We have the most phenomenal characters of any sport, but we're not doing a good enough job telling the story," he says, his entertainment background evident. (His staff even calls him E.T.) To pitch tennis to the public, De Villiers hired marketing ace Phil Anderton, a veteran of Coca-Cola and the Scottish Rugby League, where he garnered the nickname "Fireworks Phil" for the countless fan-friendly ideas he brought to the sport (yes, including fireworks...
...Anderton oversees the ATP's new global-marketing fund, which will increase from $500,000 this year to $5 million next year and reach $10 million by 2009. To pay for it, De Villiers tapped sponsors and taxed tournament directors, insisting that better marketing creates money across the board. "He realizes that tennis is about show business," says Perry Rogers, an ATP board member and president of Agassi Enterprises...
...combined 41 seats in the 120-member Parliament. This time around, no one is expecting the minnows to poll so strongly - not even strong newcomer the Maori Party, which is tipped to win five seats. Some small parties could end up with no seats; others, like Jim Anderton's Progressives, Labour's socialist-lite coalition partner, could be reduced to a paltry two M.P.s...
...doesn't welcome you by name and tell you that "we still have those chinos in your size," as in the movie Minority Report, where talking billboards plug products to Tom Cruise's Detective John Anderton. But Whispering Windows, a new audio system from ETREMA Products, based in Ames, Iowa, at least sings to passersby, bringing us a little closer to that sci-fi future...
...genre also demands chases, to which Spielberg brings his inexhaustible ingenuity: Anderton literally car hopping on the skyscraper highway, dragging his favorite precog (spooky Samantha Morton) through a mall, eluding his nemesis Witwer (inevitable star-to-be Colin Farrell) in a car factory, where a vehicle is assembled with our hero inside. But Spielberg is also keen to distinguish movie spectacle from moral dilemmas. Faced with irresistible impulse, he says, we can choose to resist it. Try to think of the last film in which the hero has the chance to kill a man he believes abducted and murdered...