Word: absolutism
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Dates: during 2000-2009
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...contours of the billboard map of Mexico and its neighbors may have been familiar, but not its political boundaries: California, Arizona, Nevada, New Mexico and Texas were shaded in the green of a Mexico that stretched from close to Canada to the jungles of Guatemala. "In an Absolut World!" the billboard proclaimed, alongside the image of a bottle of Absolut vodka...
...idea of a good way to sell hard liquor and get a chuckle south of the Rio Grande, but some up north didn't find it so funny. After a barrage of complaints on its Internet site and threats to boycott the Swedish-made brand in the U.S., Absolut announced it was withdrawing the advert. "In no way was this meant to offend or disparage, nor does it advocate an altering of borders, nor does it lend support to any anti-American sentiment, nor does it reflect immigration issues," wrote Absolut spokeswoman Paula Eriksson on the company website. "Instead...
...victim, let the hunt begin. 1. President Drew Gilpin Faust. Because FM needs to re-issue the “Scrabble Challenge” face to face. 2. Interim Dean David Pilbeam. Someone needs to give him a “Kick in the Butt” (3 parts Absolut Raspberri, 3 parts Limoncello, 12 parts tonic water). 3. Random hookup. Avoid awkwardness that lurks in almost every dining hall. 4. Holworthy Hoes: where they go, a party follows. 5. Widener Craiglist Girl. She probably won’t do it again, but it would be funny...
...Manhattan's trendy Soho district, rock star Lenny Kravitz peers down from an 18-m-wide billboard for Absolut vodka, holding in his outstretched arms what appears to be a digital cable with bottle-shaped plugs. This isn't just the physical manifestation of the vodkamaker's latest hip ad campaign; it's also a display of advanced technology. At the bottom of the sign, Absolut invites passersby to send a text message or enable their Bluetooth cell phones to download a free 4-min. MP3 track where they're standing. "We always try to be edgy and different with...
...Reilly, Lamar's president and COO. Reilly plans to put up 200 of those smart boards before the end of the year. "This is truly the next revolution in out-of-home advertising," says Larry Steiner, vice president of development for Van Wagner, which owns the sign running the Absolut campaign...